We are such a visual society, whether we are watching TV, searching the Internet, reading books or looking at our phones. Sometimes there is so much information that we just want the bare minimum. As we drive down the road we see stop signs, the pedestrian walk sign and more. Infographics give the gist of the information in a different way and avoids wordy statements.
In Social Media Today’s article, “The Anatomy of an Outstanding Infographic” Brian Wallace, President of NowSourcing Inc. in Louisville, explained infographics, “They are visual representations of information aimed at making this information easily digestible—and even entertaining. Infographics can be educational, humorous, disgusting, disgustingly humorous, surprising, beautiful and booty-ful. They are very eye catching and shareable—when made with proper care. Unfortunately, these days they’ve started to get a bad rap due to low quality and overuse.”
I found the quote above to be very helpful in understanding infographics and found it cool that the article was by a social media professional in Louisville. NowSourcing Inc. is a full-service Internet marketing firm with impressive clients such as Microsoft, National Geographic, Red Bull, Adobe, FedEx, Google and more. On a side note, NowSourcing Inc. has internships each semester for those interested in social media, research and design, which can be found here.
Infographics give a lot of information in a quick and clear manner. Also, inforgraphics provide companies the opportunity to add brand recognition in their material. An infographic can use information that favors the company and include the companies ‘colors.
Words do affect people, but infographics have the ability to evoke emotions based on the design. Infographics are part of our every day lives, we register most of the symbols as normal words. They are important parts that we do not realize exist, until they are not there.